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Retail Should Look into QR Codes (pt. 2)

A Japanese advertising poster containing QR codes

Image via Wikipedia

Ok so we now have a basic premise as to why I believe retail stores have a need to create traffic to their physical stores and how a store might use a QR Code to create a more immersed customer experience. The goal is to provide a great mobile experience and tying in the Brand’s own social media efforts into a single QR code.

Mobile Web

Since the main purpose of a QR code is to direct a mobile device to a URL, it is only natural that a mobile web interface must be considered. I find a lot Continue reading